Fortune favors the best breed.

ARAAM is a Thoroughbred Breeding & Horse-racing Team 
Based on the meaning of the word 'ARAAM', elements were abstracted to create a brand that communicates the pursuit of the ultimate prestige through the path of Glory, by notable achievements and sacrifices, in the world of Horse Racing & Breeding.

Transmitting the meaning of the name in the brand and communication is imperative and needs to reflect the sophistication and trajectory of the team. Also, engaging the user and market with a more avant-garde and alluring, but yet direct way of showcasing and portraying this team and his legacy.

Credits owned by TINKAH®